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HomeMy WebLinkAbout11-21-2022 Minutesclry If SEIRASTUkN HOME OF PELICAN ISLAND CENTENNIAL CELEBRATION TASK FORCE MINUTES MONDAY, NOVEMBER 21, 2022 —10:00 A.M. CITY COUNCIL CHAMBER 1225 MAIN STREET, SEBASTIAN, FLORIDA Staff Present Brian Benton, Leisure Services Director Cathy Testa, Records Specialist Jeanette Williams, City Clerk Participants Present Marc Gingras Britney Melchiori Cara Irwin Scarlett Chesser 1. ORDER The Centennial Celebration meeting was called to order at 10:00am 2. REPORTS A. Staff Items MOTION by Cathy Testa and a SECOND by Jeanette Williams to approve the minutes from October 17, 2022. Minutes approved by unanimous voice vote. B. Marketing & Promotion Brian gave a report from his meeting with Gregory Enns, the publisher of the Indian River Magazine, who published the Vero 100 Magazine for Vero Beach's Centennial. Mr.Enns said Vero Beach had Indian River Magazine sell the sponsorship ads so they did not have to pay for production of the magazine; they sold the magazine to the public for $5.00 per copy. Since we want to raise money for the Celebration Event we want to sell ads and be able to use them in whatever publication type we decide. Mr. Enns said the cost of the magazine depended on the number of pages, the quantity and quality of the pages. Brian discussed with him the cost of 5,000 copies, a matte finish with 48 pages. Mr. Enns said the cost would be $15,000 if we supplied the writers for the articles and $20,000 if they supplied the writers. He said for every additional 16 pages the cost would be another $2,000. They talked about designating the premium sponsor pages which would be the inside cover, the first page, the back page along with the back cover. Mr. Enns offered to help market the magazine by getting additional ads that may not be on our list. He also mentioned a digital flipbook that would be online for anyone to access. Centennial Celebration Committee Meeting November 21, 2022 Page 2 Britney mention that if we need additional pages for premium sponsors that we could use the center fold where the magazine naturally opens. The deadline date for the magazine ads would be at the end of October in order to have it printed for January. At the next meeting we will finalize the magazine but we will add the magazine into our sponsorship level packages. The Pelican level would have a premier page ad, Treasure Ship level would have a full page ad, Paradise level would have a half page ad and Turtle would have a quarter page ad. C. Art Cathy said that only a few pictures had been sent in. The Marketing Branch will put a few pictures chosen by the group into coloring book format for the next meeting to give everyone an idea of what the pictures will look like. Brian suggested having a photo contest for the cover of our 100 Sebastian Magazine and everyone liked the idea. Britney recommended that photo credits should be given. D. Historical - None E. Parades & Snecial Events Marc Gingras reported that everyone is aware of what they want to do; they are working on incorporating the ideas into their events. F. SDonsorshins Patti Williams emailed the sponsorship list to the Marketing Branch and they will upload it to the share drive for everyone to have to access. The Marketing Branch presented a sponsorship level template. They will make a few suggested changes and bring it back to the next meeting. Scarlett Chesser asked about having a centennial float in the parade. Brian said he will ask if all of our Boards and Committees could work together and make a centennial float for the parade. The group decided the program for the Centennial Birthday Day Event should be small. The program should have the events and each sponsor's name under their sponsorship level and each level would have its own page. Logo's will be used for Pelican, Treasure Ship and Paradise levels and the lower levels will get either their name or business name. Tim Glover from the Board of the Pelican Island Conservation Society offered to help in any way with the event. He offered his resources to publish an article about Pelican Island in the Sebastian 100 Magazine. 3. NEXT MEETING The next meeting is scheduled for December 12, 2022 at 10:00am Centennial Celebration Committee Meeting November 21, 2022 Page 3 4. ADJOURN Being no further business the meeting was adjourned at 10:47am.