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HOME OF PELICAN ISLAND
SEBASTIAN CITY COUNCIL
MINUTES
REGULAR MEETING
WEDNESDAY, JUNE 24, 2009 - 6:30 P.M.
CITY COUNCIL CHAMBERS
1225 MAIN STREET, SEBASTIAN, FLORIDA
Mayor Gillmor called the Regular Meeting to order at 6:30 p.m.
2. Rabbi John Goldring of the Congregation Beth EI gave the invocation.
3. The Pledge of Allegiance was recited.
4. ROLL CALL
City Council Present:
Mayor Richard H. Gillmor
Vice-Mayor Jim Hill
Council Member Andrea Coy
Council Member Dale Simchick
Council Member Eugene Wolff
Staff Present:
City Manager, AI Minner
City Attorney, Robert Ginsburg
City Clerk, Sally Maio
Deputy City Clerk, Jeanette Williams
Police Chief, Jim Davis
Deputy Police Chief, Michelle Morris
Police Captain, Bob Lockhart
Police Captain, Greg Witt
Human Resources Director, Debra Krueger
MIS Senior Systems Analyst, Barbara Brooke-Reese
5. AGENDA MODIFICATIONS
None.
Regular City Council Meeting
June 24, 2009
Page Two
6. PROCLAMATIONS, AWARDS. BRIEF ANNOUNCEMENTS
Presentations of proclamations, certificates and awards, and brief timely announcements by Council and
Staff.
No public input or action under this heading.
09.105 A. Reading of Resolution No. R-09-24 and Presentation of Plaque in Honor of
~-a Police Chief James Davis
A RESOLUTION OF THE CITY OF SEBASTIAN, INDIAN RIVER COUNTY, FLORIDA,
HONORING CHIEF JAMES A. DAVIS' EIGHT YEARS OF DEDICATED SERVICE TO THE
CITIZENS OF SEBASTIAN, PROVIDING FOR CONFLICTS; PROVIDING FOR EFFECTIVE
DATE.
Mayor Gillmor read the resolution in full and presented the resolution and plaque to
Chief Davis, thanking him for his service to Sebastian. The Chief received a standing
ovation from the audience.
09.106 C. Employee of the 4th Quarter 2008 Police Detective Theo Robinson
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Mayor Gillmor read a brief bio of Officer Robinson and noted he could not be in
attendance.
09.107 D. Employee of the 1St Quarter 2009 Building Department Administrative Supervisor
~ Karen Park
Mayor Gillmor read a brief bio of Karen Park and presented her with a plaque and bond
notification with the assistance of Human Resources Director, Debra Krueger.
09.105 B. Formal Announcement of Appointment of Michelle Morris as new Chief of Police
At this time, Mayor Gillmor announced Deputy Police Chief Michelle Morris would be the
new chief effective tomorrow morning.
Brief Announcements
Mr. Wolff announced a dance class at the Sebastian Community Center on Fridays at
7:30 p.m. for beginners, 8:30 p.m. for level 2; cost is $7.00 per class and for further
information, people can go to desiretodance.com.
Mr. Hill announced the beginning of the Sebastian River Little League and invited the
public to support the boys and girls and pick up a schedule at the Little League.
Mayor Gillmor said there will be a Hurricane Preparedness forum in Indian River County
Commission Chambers, 1801 27th Street, Building A, Vero Beach on Tuesday June 30,
and people can call 778-3534 for further information.
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Regular City Council Meeting
June 24, 2009
Page Three
7. CONSENT AGENDA
All items on the consent agenda are considered routine and will be enacted by one motion. There will be no
separate discussion of consent agenda items unless a member City Council so requests; in which event, the
item will be removed and acted upon separately. If a member of the public wishes to provide input on a
consent agenda item, he/she should request a Council Member to remove the item for discussion poor to
start of the meeting or by raising his/her hand to be recognized.
9-23 A. Approval of Minutes -June 10, 2009 Regular Meeting
09.105 B. Formal Approval of R-09-24 -Chief Davis (R-09-24)
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A RESOLUTION OF THE CITY OF SEBASTIAN, INDIAN RIVER COUNTY, FLORIDA,
HONORING CHIEF JAMES A. DAVIS' EIGHT YEARS OF DEDICATED SERVICE TO THE
CITIZENS OF SEBASTIAN, PROVIDING FOR CONFLICTS; PROVIDING FOR EFFECTIVE
DATE.
MOTION by Mr. Hill and SECOND by Mr. Wolff to approve the consent agenda carried
on a voice vote of 5-0.
8. COMMITTEE REPORTS & APPOINTMENTS
City committee reports and Council Member regional committee reports. No public input or action except for
City committee member nominations and appointments under this heading.
9. PUBLIC HEARINGS -None
10. UNFINISHED BUSINESS
09.021 A. Billboard Concept Approval
25-44
The City Manager gave a brief update on the two locations and concepts recommended
by staff as set out in the agenda packet. He said there are four concepts in the packet
and now is the time for Council to offer any alternative suggestions.
Mr. Wolff asked the cost of the two recommended locations. The City Manager
responded the north site is $26,400 per year and the south site would be $17,400 per
year, and the total contract price would be $46,800, whereas $40,000 was budgeted.
Mayor Gillmor called for public comment.
Charlie Wilson, partner in Pelican Billboards, said the City Manager has been trying to
contact him, that his business had recently moved and offered alternatives to the
locations and concepts provided by the Committee. He suggested utilizing the billboard
on the east side of I-95 near the Sebastian/Fellsmere exit, currently owned by Dairy
Queen, noting the owner will allow the City to use it. He said the right location saying
"Exit Now" is more important than how pretty it is, and said if the City did not take it,
Capt. Hiram's would have it by noon tomorrow, he said the next best locations are the
Palm Bay location, and the billboard three miles south of Sebastian. He pointed out the
City will pay a premium for the Indrio Road location. He recommended three billboard
locations for $3,900.
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Regular City Council Meeting
June 24, 2009
Page Four
Mr. Wilson, in response to Mayor Gillmor, said the cost of the two billboards would be
between a dollar to two dollars per square foot, productions could be done at the same
time to save costs, and during a hurricane if the company is not providing the service
they are not charging the customer. He congratulated the City for getting this rolling.
Mr. Hill questioned Mr. Wilson's Internet blog which indicated that the City would spend
far more than it should and that the City had turned over the issue to the Chamber of
Commerce. He reminded Mr. Wilson that the Billboard Committee of three includes the
City Manager, City Attorney, and member from the Chamber of Commerce who make
recommendations to the City Council. Mr. Hill said the billboard effort is positive, he was
taken back with what seems to be a slap, and asked Mr. Wilson which is it.
Mr. Wolff asked for a point of order, noting it is unhealthy to go back and forth with
speakers, Mr. Wilson had his three minutes, and the meeting should get back to
business.
Mr. Wilson asked to answer Mr. Hill and said he has written thousands of stories for a
private news service in which there is some history between him, the Chamber of
Commerce and the Tourist Development Council. He pointed out the City has shown
great leadership in the billboard campaign which the Tourist Development Council has
not and he came to give the City Council information before they made their decision.
Ms. Coy asked him if he submitted a consulting fee or bill for this information. He said
he did not.
Damien Gilliams, 1623 US Highway 1, thanked Mr. Wilson for coming to provide the
information. He asked Council to table the item and not demean people who offer
information for free.
Cindy Falco, Sebastian, concurred with the last speaker.
Mayor Gillmor thanked Mr. Wilson for bringing things to their attention such as the
illumination. He said spoke to the owner of the billboard on circle page 33 who has three
billboards available north of Route 60 for $1,000.00 a month but he did not think it
included the vinyl.
Mr. Wolff said illumination is important to talk about, he could counter the non-
importance of displaying the website, and it is just as important to target people coming
from the south who are looking to relocate to a smaller town.
The City Manager said the illumination came from a previous conversation with Council,
he offered to go either way and he was trying to show Council where the boards would
be going and what they would be paying for.
Mr. Wolff pointed out the billboard is only used part time if it is not illuminated
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Regular City Council Meeting
June 24, 2009
Page Five
7:23 pm Mr. Hill said the people driving up and down 195 might influence families looking for a
place to stay and he hoped the Committee weighed all of these factors, he wanted to
see billboards on 195, and people will look up Sebastian on the Internet when they arrive
home.
Ms. Coy said her first observation is attractiveness, when she sees the Dairy Queen
board, she sees all the wood underneath it first; she reads the newer, illuminated boards
and asked that we have a little bit of class.
Ms. Simchick mentioned if the billboard on circle page 31 can be raised up and
illuminated, it would be good. Ms. Coy said she is not interested in that billboard.
Mr. Wilson said the billboard to replace it is lying on the ground awaiting permit approval
by the Dept. of Transportation; it would be 25 feet higher but not installed until the permit
is received.
Mayor Gillmor said whatever the City does, it should be excellent, and he would love to
get three signs for the same amount of money.
The City Manager said Council could double the output with the sign depicted on circle
page 31, and asked to be cut loose to get as much bang for the buck. He said the sign
near Indrio Road is a higher quality, he has been noticing the billboards on 195, the City
should do it right and spend a little more money. He said the production cost is included
in the transmittal costs.
Ms. Simchick said she would want to scoop up the Dairy Queen sign, and see how it
does during the year.
The City Manager said close signs are important but quality is needed for the Miami
traffic.
Mr. Wolff said the artwork is nostalgic, not a contemporary look so it would not be the
end of the world to start out humbler, closer to Sebastian.
Mayor Gillmor mentioned three impressions going 80 mph is better in the advertising
business.
7:39 pm The City Manager confirmed the consensus was to have three. Mr. Wolff clarified three
signs, and those that are close are paramount.
Mayor Gillmor suggested Council move to content and displayed the Paris Productions
slogan on the projector in which the man has on a tee shirt and long sleeves, the lady
has long pants which suggests it is cold in Sebastian and you need a lot of clothes to go
to the beach.
In response to Ms. Simchick's question regarding targeted demographics, the City
Manager said the Committee tried to show Sebastian's crown jewel--the river, show fun,
show family, and warmth.
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Regular City Council Meeting
June 24, 2009
Page Six
Mayor Gillmor reminded Council the more billboards they have, the more concepts can
be displayed and he displayed on the overhead the previous slogan depicting pelicans
with the message "Join the Crowd" done by the City Manager's wife.
It was the consensus of Council to change out the photos of the Paris Productions
slogans. Ms. Coy pointed out that since Sebastian doesn't have any beaches, they
should probably not use beach scenes.
Following further discussion, Mr. Hill confirmed the following pictures and slogans:
pelicans -Join the Crowd
fishing boat -Play in Paradise
sunrise in the puffy cloud background -Unspoiled Paradise
Ms. Simchick asked to be sure the language "next exit" be used. The City Manager said
the closest board to Sebastian will be adjusted.
Mayor Gillmor reminded Council the boards are changeable.
The City Manager clarified that he will send out an a-mail as to what depiction will go
where and if he hears from a Council Member he will re-agendize the item.
11. PUBLIC INPUT
Public Input for each individual is five minutes; however, it can be extended or terminated by a majority vote
of Council members present.
Damien Gilliams, 1623 U.S. Highway 1, suggested a billboard for the bikers that
patronize the businesses on Indian River Drive; congratulated Chief Davis and Karen
Park; said two police officers displayed empathy and were polite at a recent Indian River
Drive accident; thanked Mr. Wolff for outlining the charter officer evaluation process at
the last meeting; discussed each officer's evaluation; requested a citizens academy and
grant staff again for the City.
Kristen Beck, Kayaks Etc., 1671 U.S. 1, said there weren't any kids in a recent state
kayak competition and this September there will be a free kids kayak program that can
take place in the County's north conservation area park.
Ms. Coy suggested they receive launching permission from the County.
Ms. Simchick said that would be a great, inexpensive activity for the Boys and Girls Club
and invited Ms. Beck to contact Mr. Jay, Director of Operations for the Club.
Mayor Gillmor offered to contact the County for any kind of permission that might be
needed.
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Regular City Council Meeting
June 24, 2009
Page Seven
12. NEW BUSINESS
09.086 A. FLC Annual Conference
45-50 (City Clerk Transmittal, Letter, Form, Outline)
i. Designate Voting Delegate
ii. Resolution Proposals
The City Clerk said this is discretionary and explained the Florida League of Cities letter.
Ms. Coy nominated Vice Mayor Hill, and Mayor Gillmor seconded the nomination.
There were no further nominations.
Ms. Simchick said she would like the resolution adopted by Council expressing support
to include the Collier Creek Project in the Indian River Lagoon initiative bill to be
considered by the Florida League of Cities.
The City Clerk said she would submit the resolution.
13. CITY ATTORNEY MATTERS -none
14. CITY MANAGER MATTERS -none
15. CITY CLERK MATTERS -none
16. CITY COUNCIL MATTERS
A. Council Member Wolff -none
B. Manor Gillmor
Mayor Gillmor said he spoke to the City Manager during the break regarding an
available grant from the Treasure Coast League of Cities to aid in the League's effort to
bring citizenship back to the community.
Ms. Coy asked that the City apply for it and beef up Student Government Day in
October. There was no objection.
8:27 pm Mayor Gillmor said we are under utilizing Channel 25 which can be utilized for economic
development and promoting the City, however the MIS Department doesn't have the
necessary equipment to do this.
Ms. Simchick said she was surprised to see the Mayor's recent public service
announcement (PSA) and thought the PSAs should be by done by the City Manager or
the Police Chief.
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Regular City Council Meeting
June 24, 2009
Page Eight
Mayor Gillmor explained that funding for promotional videos could be obtained from our
Comcast contract which states Comcast shall provide 84¢ for each home utilizing its
service.
The City Attorney advised that he has looked at the contract; we need to get an
accounting to see if we have received the household fee or received an in-kind fee but
he cautioned that the Telecommunications Act did away with most of the allowable fees
that may be charged. He said he would get back to Council as to what the City has
received.
Mr. Wolff said only Sebastian residents can view Channel 25, but it was worth looking
into to increase economic development. He suggested holding a YouTube video
competition.
C. Vice Mayor Hill
Mr. Hill said he thought the YouTube competition was a great idea and he didn't have
any problem with the Mayor making and airing public service announcements.
D. Council Member Cov
Ms. Coy reminded the public that with the new technology available, there are folks that
choose to use the Internet for not-so-nice purposes and she reminded everyone that you
might not be as anonymous as you think and cautioned the public.
E. Council Member Simchick
Ms. Simchick said the Hardee Oak has really been brought back to life and asked the
City Manager to make sure it continues to receive nutrients.
17. Being no further business, Mayor Gillmor adjourned the regular meeting at 8:42 p.m
Approved at the July '' 2009 Regular City Council meeting.
R hard H. Gillmor -Mayor
ATT T:
~i (~
Sally A. M o, MMC -City Clerk
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